Novacrest Investment Group is a real asset investment platform built by two industry professionals who believe wealth belongs with those who build it. Co-founders Kiani and Anwar Kharfan are partners in business, and in life. As parents of three, the driving force behind this firm is to give investors access to the kind of opportunities that have historically been reserved for a small group.
Novacrest launched with real estate, because the fundamentals were strong and the opportunity clear, but the vision has always been larger than any single asset class. This is a platform built for the long term, across multiple funds, multiple markets, and eventually, for a much broader community of investors than the one it serves today.
Kiani and Anwar spent years watching the same pattern repeat itself. Hardworking professionals, who had built real careers, real savings, and real financial discipline, felt disconnected from the investments that were meant to create lasting wealth. The opportunities that actually moved the needle were difficult to access, difficult to understand, and were rarely explained in a way that respected the investor's intelligence.
They built Novacrest to change that—to create real asset investment vehicles that are structured well, managed with integrity, and communicated clearly, so that investors know exactly what they are in, why they are in it, and what to expect. This standard applies to every fund Novacrest brings to market, starting with real estate and expanding from there.
Kiani runs Novacrest—operations, fund management, investor experience, and strategic direction all flow through her. Before founding the firm, she spent years working alongside high-net-worth individuals, helping bring structure and clarity to investments that were underperforming or poorly managed. She learned, up close, how wealth compounds when capital is deployed into the right assets with the right oversight behind it.
At Novacrest, Kiani sets the standard for how the firm operates and what investors experience. She holds the team to what she calls the “Concierge Standard”: consistent, clear communication, a responsive team, and an investor experience that reflects the seriousness of the commitment investors are making. The goal is simple—every investor should feel supported, informed, and confident throughout the life of their investments.
Anwar co-founded Novacrest on a straightforward conviction: wealth should stay with the people who earn it, not migrate toward institutions and systems that were never built with those people in mind. He believes that access to real investment opportunities is something people deserve, and that most of the structures that limit that access were built by default, not by design.
Anwar takes relationships seriously, with investors, partners, and the communities the firm works in. As a giver by nature, he brings that same generosity to the firm: the kind of partner who shows up fully, keeps his commitments, and measures success by what the people around him are able to build.
People often ask what it is like to build a company as a married couple. Kiani and Anwar have found that the question answers itself in practice. She runs the firm. He anchors its values and relationships. There is no gap in coverage and no overlap in responsibility, just two professionals who have built a complete operating system out of genuinely complementary strengths.
When investors partner with Novacrest, they are partnering with founders who have their names, reputation, and family's future tied directly to every decision made.
Novacrest launched its Residential Income Fund first, because the opportunity was sound and the infrastructure was in place to execute it well. Real estate remains a core part of the platform, and the Residential Income Fund is actively deploying capital into markets with strong demographic fundamentals and durable housing demand.
The platform is expanding. With The Aviation Opportunities Fund in development, we are now bringing accredited investors access to an asset class with strong income potential and investment characteristics that most individuals have not yet had a vehicle to participate in. Additional funds will follow as the economics justify them and the operational foundation supports them.
Every fund Novacrest brings to market will be held to the same standard: it must be an investment the founders would put their own capital into, structured in a way that they could comfortably explain to every investor in the room.
We believe wealth belongs with the people who build it and that access to real investment opportunities should not depend on who you already know or how much you already have. We believe that the investors who trust us with their capital deserve a firm that operates with discipline, communicates with honesty, and takes the long view, on every fund, in every market cycle, without exception.
Novacrest serves accredited investors today. That is where the regulatory framework aligns at this stage of the firm's growth. With a conviction that has always pointed toward a future where the structures and access for sophisticated investors today, can be extended to families who were never shown another way.
As markets change and economic cycles come and go, the principles that guide this firm will not.
If Novacrest sounds like the right partnership, the next step is a conversation. Book an introduction call to learn more about the firm, where you may ask your questions directly, and decide whether this is the right fit for where you are in your investment journey today.
Novacrest builds strategies that prioritize reliable, well-managed passive income.
As we prepare to introduce a new offering built on that same foundation, we are expanding into a new asset class: private aviation.
Private aviation is a mature global industry supported by consistent demand across business travel, cargo movement and international mobility.
Accessibility has historically separated it from traditional investments. Direct participation has often required:
These barriers have kept the asset class largely out of reach for most investors, while also contributing to what makes it compelling.
Novacrest ensures every strategy creates access to high-quality, income-generating assets.
Our upcoming aviation strategy focuses on acquiring mid-life business jets at disciplined valuations and placing them with established charter operators to generate consistent cash flow through structured lease arrangements.
Rather than broad exposure, the portfolio is intentionally focused with a small number of carefully selected aircrafts, actively managed from acquisition through exit.
As with every Novacrest offering, this strategy focuses on:
Aviation behaves differently than traditional investments, in that, demand is driven by real-world usage, versus market sentiment.
Rather than moving in line with public equities, and correlating to traditional real estate cycles, aviation offers:
For investors, this creates an opportunity to introduce a less correlated, performance-oriented allocation into an already established portfolio.
This new opportunity represents the next step in Novacrest’s continued evolution into alternative asset investing — taking flight soon.
In today’s market, diversification is a necessity.
Public equities remain volatile. Bonds face pressure from shifting interest rates. Even traditional real estate, while historically reliable, is evolving in response to new economic realities.
At Novacrest, diversification is built into the foundation of every investment opportunity. Through a combination of structured real estate strategies and emerging alternative assets, Novacrest offers a modern approach to building resilient, stable portfolios.
A growing number of investors are moving beyond traditional portfolios.
Alternative investments have gained traction as a way to:
According to insights from Creative Planning, alternative assets can improve diversification and strengthen portfolio resilience, particularly during periods of market uncertainty. 
Simultaneously, institutional and private investors alike, are increasing allocations to non-traditional real estate sectors. Deloitte reports that alternative property types have grown from $67 billion in 2000 to over $600 billion in 2024, with stronger long-term performance than traditional sectors.
Traditional real estate investing often comes with complexity:
tenants, maintenance, long holding periods and unpredictable timelines.
Novacrest removes these barriers, and through a diversified real estate investment strategy, focuses on:
Capital is deployed across multiple real estate opportunities, including residential projects, development and other high-demand assets, creating a diversified foundation.
Diversification doesn’t stop at owning multiple properties. True portfolio strength comes from diversifying how returns are generated. Novacrest achieves this through a multi-layered approach:
Investments are designed to produce predictable, structured cash flow, with quarterly distributions and clearly defined terms.
From residential flip projects, to development and income-producing assets, capital is deployed across different deal types, reducing reliance on any single outcome. 
By redeploying capital multiple times per year, Novacrest creates opportunities for compounding growth, while maintaining liquidity across projects. 
The result is a portfolio approach designed for both performance and protection.
Real estate itself is evolving, and investors are increasingly exploring non-traditional asset classes, (often referred to as “alternative real estate”) to unlock new opportunities.
These include sectors driven by:
Industry data shows that demand for alternative real estate is rising, due to its ability to deliver diversification, resilience and differentiated returns. 
Novacrest’s future-focused strategy expands, with an investment model that already extends beyond traditional residential real estate.
As part of its broader real estate strategy, Novacrest includes car wash development. These projects are rooted in commercial real estate and driven by recurring, service-based revenue.
These types of assets represent a shift toward operational real estate, where value is created not just through property ownership, but through business performance.
Looking ahead, Novacrest is also expanding into the aviation sector, an emerging category aligned with its philosophy of building asset-backed, income-generating opportunities.
While distinct from traditional real estate, aviation shares key characteristics with alternative assets:
Tangible, asset-backed value
Income potential tied to usage and demand
Low correlation to traditional markets
This expansion reflects a broader strategy, which builds a diversified ecosystem of investments that generate income across multiple industries, rather than one.
Market conditions continue to reinforce that no single asset class is enough. Stocks and bonds can move together during downturns.
Even some traditional real estate vehicles have become more correlated with public markets over time, which is why modern portfolios are evolving toward private markets, asset-backed investments and alternative income streams.
Real estate remains a powerful foundation, and when combined with alternative sectors, becomes a strategy for long-term resilience.
At its core, Novacrest is built for investors who want their capital working efficiently within a diversified portfolio.
Investors’ experience is simplified with a diversified investment approach, a disciplined strategy and a concierge-level investor experience.
Novacrest delivers access to opportunities within a system designed for consistent, passive income and long-term growth.
Rather than focusing on spreading capital across stocks and bonds, diversification is now more about owning the right assets, in the right structures, across the right industries.
Real estate provides the foundation, and alternative assets diversify. Novacrest brings both together, creating a portfolio strategy designed for today’s market, and beyond.
Book a call with us today, and bring your questions to our concierge team.
Real estate markets rarely move in straight lines. Interest rates, demographic shifts and consumer behavior, all shape where demand and opportunity emerge.
Heading into our second quarter of 2026, the United States real estate landscape reflects a transition period. After several years of volatility, the market is settling into a more balanced environment, where disciplined strategies and long-term fundamentals matter more than short-term speculation.
At Novacrest, our investment philosophy focuses on identifying sectors and regions where underlying demand remains durable. Rather than chasing trends, we look for areas where population growth, infrastructure expansion and consumer behavior support long-term market drivers.
Here, we will expand on three primary trends shaping the 2026 market and how they inform the strategic areas where Novacrest is focusing its efforts.
One of the most powerful drivers of real estate performance is population movement.
Across the United States, migration patterns continue to reshape regional economies. Southern states in particular have experienced strong inbound migration as individuals and businesses relocate in search of affordability, economic opportunity and lifestyle advantages. 
Florida remains one of the most prominent examples of this trend and continues to attract new residents from across the country, supported by job growth, tax incentives, and long-term population expansion projections. 
Population growth is one of the clearest indicators of long-term housing demand. When more people move to a region, the need for housing, services and infrastructure expands alongside it.
This is one reason Novacrest continues to evaluate opportunities in growth-oriented markets like Florida, where demographic momentum supports long-term real estate fundamentals.
Even in a national market, real estate remains deeply local.
Economic growth, employment trends, infrastructure development, and housing affordability vary widely from one region to another. Because of this, location selection remains one of the most critical components of real estate strategy.
Another state Novacrest continues to evaluate closely is Indiana.
Midwestern markets such as Indiana, are gaining attention for a different reason: relative affordability and economic stability. As housing costs rise in major coastal markets, businesses and residents continue exploring regions where cost of living and operational expenses remain lower.
Markets with strong logistics infrastructure, stable employment bases, and expanding regional economies often present opportunities that may not receive the same attention as major coastal cities, but can offer a compelling foundation for growth.
While population growth drives demand, housing supply has struggled to keep pace.
In many areas nationwide, construction has slowed in recent years, while higher interest rates discourage existing homeowners from selling properties with historically low mortgage rates. This “lock-in effect” has constrained supply, and placed greater importance on new home construction and residential development.
As a result, newly built residential housing has become an increasingly important segment of the market.
New construction allows developers to respond to evolving buyer preferences, incorporate modern building standards, and deliver housing in areas experiencing population growth.
At Novacrest, every opportunity begins with a disciplined evaluation of long-term demand drivers. Our approach prioritizes thoughtful acquisition and strategic construction planning, focusing on projects where demographic growth, economic expansion, and real-world demand create a strong foundation. By focusing on markets with strong demographic drivers, residential development can align with long-term housing demand, while providing short-cycle income cadence.
While residential real estate remains a leading sector in the market, 2026 has also seen growing interest in alternative real estate segments.
Industry research indicates investors are increasingly exploring niche property types that serve essential consumer needs or operate within stable service industries.
One sector that continues to attract attention is the express car wash industry.
In recent years, the U.S. car wash services market has grown steadily, supported by rising vehicle ownership, subscription-based service models and the convenience of automated facilities. The market is projected to grow significantly over the next decade, reflecting consistent consumer demand. 
Express tunnel formats in particular have gained traction, because they allow operators to serve a high volume of customers efficiently while maintaining predictable operating models. 
At Novacrest, this type of operational real estate, where underlying property supports an essential service, represents one area of ongoing interest within our broader real estate strategy.
The real estate cycle has always rewarded disciplined investors.
While market headlines often focus on short-term volatility (interest rates, price fluctuations, or transaction volume), long-term success in real estate has historically been driven by a few factors:
At Novacrest, our strategy centers on identifying opportunities where these fundamentals align, including areas such as:
By focusing on sectors and locations supported by long-term demand trends, we approach real estate investing with a disciplined, research-driven perspective.
The 2026 real estate environment is defined less by speculation, and more by strategy.
Investors are increasingly paying attention to economic drivers: demographic growth, consumer demand, and sectors that provide essential services. In many ways, this shift represents a return to the principles that have historically guided successful real estate investment.
Novacrest continues to evaluate opportunities through this lens, seeking areas where population growth, infrastructure development, and long-term demand create the foundation for sustainable investment strategies.
As the market evolves, the market drivers remain the same: thoughtful strategy, careful research and a long-term perspective.
